I’m building up a portfolio in the hopes of getting some more freelance work. I figured it wouldn’t hurt to have some sort of logo and ‘trade name’ to work under. Cue much chin-stroking and deceptively-idle sketching at work…
While I was planning this blog, I had a number of ideas for the banner, but most of them were just Too Damn Serious-Looking; Photoshopped images and crisp, modern fonts – that sort of thing. I wanted something a little less pretentious and a bit more casual, so a plain white background with the name written in Sketch Rockwell (which is free for personal use) seemed appropriate.
That left all the sketches from the planning stage. I didn’t want to throw them out, so I decided to play around. Two ideas I liked best were a highly stylised version of my signature, and using one of the diminutive forms of my name that I was occasionally known by at university*, which had the advantage of being short and including a seldom-used letter of the alphabet (even so, it only scores 12 Scrabble points). I’d have ‘TEZ’ spelt out across three circles in a thin, modern font.
I decided to share the drafts with Facebook friends and use the feedback to get to a final version.
At first, trying to make the signature look like ‘Terry’ in Illustrator also made it look ambiguously like ‘Tom’ or ‘Tem’, so I streamlined it further until it looked like a lazy scrawl that was halfway between ‘Terry’ and ‘Tez’. I figure it would work with or without a circle around it. As long as I stayed away from a red and white colour combo, nobody would mistake it for a Coke sign. For the final version, I rotated the whole thing 10 degrees clockwise.
The second logo, less for artistic purposes and more for design work, was much easier to figure out. I used Across The Stars (100% free!) for the lettering. The only tweaks I made were to bring the circles a third closer and reduce the lettering 10% in size.
Hopefully, I’ll get to use these logos more frequently!
*For the record, I was also known as ‘Tez’, ‘Tel’, ‘Terence’, and ‘Oh christ not you again’…
(amongst other things)